Our company


Executive Chairman
& Co-founder

A Fellow of Keble College, University of Oxford, Atif guides the company through his research on the cost and time outcomes of major programmes and megaprojects.

Igor shifrin

CEO & Co-founder

A graduate of LSE, Igor brings a unique blend of entrepreneurial, real estate, and corporate finance experience, including roles at Bridgepoint and Morgan Stanley.

Vladimir Shifrin

COO & Co-founder

Vladimir’s prior roles were in commercial real estate investment management, focusing on deal origination, execution, and portfolio management.


Chief Technology Officer

Former VP R&D at Xeround, Finjan, Infogate and ScanVec, afimilk VP R&D Eran Levin has extensive experience supervising products throughout their life cycle.

Yoqtan del castillo

Head of Data Management

Yoqtan has over 12 years of domain experience in infrastructure project valuation, project finance due diligence, consulting, and bidding processes.

Irena klug

Project Manager

Irena is a graduate of the Ben Gurion University of the Negev, Israel with BSc in Life Science and MPH in Public Health, health advocacy, focusing on statistics research.

Alex Shadkhan

Director of R&D

Alex is a seasoned R&D leader with over 30 years of experience in developing and bringing products to the market in fields such as databases and cloud infrastructure.

Itay Eliaz

Director of Product Management

A software product and development veteran with broad experience in development of complex enterprise software products and user centred design approach.

Elle Stanton

Head of Design

Elle is responsible for the visual identity of our products. She brings a wealth of experience, builds up over a decade of brands, creative strategies, ad campaigns, and UX solutions.

Dora Matok

Graphic Designer

Dora graduated from Coventry University with First Class Honours in Graphic Design and gained experience on the Erasmus program in Brussels and Romania.

Jenny Eichengeiler

Head of QA

Jenny holds a BSc in Computer Science and Math from Ben Gurion University. She has more than 15 years of experience in leading QA projects, creating test strategy and vision.  

Elad Ayalon

Data Scientist

Elad leads the development of advanced analytics powering the insight function of our products. He is an accomplished physicist and engineer, with Summa Cum Laude from Ben Gurion University.

Noa David Carmon

Data Scientist

Noa is an experienced data scientist in machine learning and statistical analysis research and development.
She poses a B.Sc. in Industrial Engineering and Management from the Technion University.

Roman Geyber

Software Engineer

Roman holds an MSc in Computer Science and over 20 years of experience as a developer and team-leading of big IT projects in the telecommunication industry.

Amit Shimon

Software Engineer

Amit is a resourceful, focused senior developer with 3 years experience working in Fintech, specialising in design, architecture, and coding of complex financial systems.

Sagiv Hart

Software Engineer

After switching to software development, starting as a full stack developer but soon drawn to the front-end, Sagiv has over ten years of experience as a developer and project leader.

ED Hartshorne

Project Analyst

After graduating with a degree in History, Ed worked at Vodafone, managing Vodafone’s European energy procurement, and helping their Renewable Energy strategy.

Jacob Overney

Project Analyst

Jacob graduated with First Class Honours in his BSc Mathematics degree, with prior experience working as a Business Intelligence Analyst in the air travel industry.

Madeleine Jones-Casey

Business Writer

Madeleine graduated from the University of Cambridge with a BA in Politics and International Relations and an MA in International Relations from Durham University. Her prior experience is in writing for businesses.

Shira Lotan

Full-stack developer

Shira has knowledge and interest in computer systems and the latest technologies. She is good at identifying problems and has ability to use more than one development language.

Our philosophy

Our Philosophy